In this case study, a client of ours was struggling to sell his 2011 Audi S4 despite numerous attempts. Frustrated, he decided to seek the expertise of our company to amplify his chances of finding a buyer. With their targeted strategies and comprehensive approach, Our client was able to find motivated buyers through our lead gen strategy.
In order to help our client, we gathered data from the clients target audience and then conducted a lead generation campaign which we ran on facebook exclusively over the course of a week. The results from the campaign will be shown below. If you’re interested in our lead gen services upon reading this study, please complete the form below.
Facebook Lead Gen
Below are the results from three distinct micro-campaigns we executed for our client, which, in essence, function as ad sets since each campaign serves a unique purpose and was run concurrently.
The ‘SoCal New Audi Leads Campaign’ targeted a local audience in Southern California, generating 25 leads and 11,215 impressions at a Cost per Lead (CPL) of $2.54. In contrast, the ‘New Audi Leads Campaign’ focused on a national scope within the USA, yielding 21 leads and 1,808 impressions at a CPL of $1.25.
Lastly, the ‘Chino Audi’ campaign was also run nationally as a contingency plan to maximize exposure to potentially interested individuals. However, we decided to discontinue this campaign after a single day, as it was initially designed as an exploratory test to gauge the potential reach within a limited budget.
